E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Design that moves people
I craft seamless experiences for early-stage startups. 5,200 projects shipped.
Last updated 2026-06-09 02:17 UTC. See my work →
Featured Work
Mobile App for Healthcare
Built responsive interfaces for a fintech platform, significantly reducing support volume and friction. Role: Product Designer
Read case study →Data Visualization Suite
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Senior Designer
Read case study →What I do
Product Definition
From concept to spec, I align your team through competitive analysis
UX/UI Design
Accessible interfaces across mobile. I ship detailed wireframes
Design Direction
Audit your design practice. I offer workshops
Trusted by
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Sarah Chen, Founder, Series B Fintech
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Pre-Seed Venture
Let's talk
I'm available for consulting. 2026 cycles are booked.
Writing
Why Your Handoff Process is Broken
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Design Decisions Under Uncertainty
I've audited 5,920+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Why Your Design Comp Doesn't Match Reality
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.